Some partnerships remind you why you started in the first place. Working with Mahindra Automotive and Dolby India on the launch of the Mahindra XUV 7XO has been one of those rare moments for us at Fresh Lime Studios.
This launch sets a new benchmark for in-car immersive experiences in India by bringing Dolby Vision and Dolby Atmos together in an automobile for the first time.
What made it truly special for us was being closely involved in shaping how this experience feels and sounds.
We worked across the background score, background music, sound design, Dolby Atmos mix, and the complete mix for the entire film.
This demo unit will now be placed in every Mahindra XUV 7XO manufactured in India and beyond. Seeing our work scale to that level, and being experienced daily through Dolby technology inside the car, makes this journey even more meaningful for us.
When our team visited the Mahindra showroom and heard our work playing inside the car, everything clicked.
All the long hours, fine details, and countless revisions suddenly felt worth it.
Sincere thanks to Dolby India for advancing immersive technology, and to the Mahindra engineering team for executing this vision so seamlessly.
This is truly an experience best appreciated in person, so do visit the showroom if you get a chance.
P.S. Sharing a few moments from our showroom visit. The excitement was as high as the volume.
